About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

The Role

As Commercial Director (Demand & Growth), you will be responsible for driving demand generation, customer growth, revenue performance, and market expansion across UAE and Kuwait.

You will lead the development and execution of market growth strategies while identifying new opportunities across subscriptions, partnerships, retail, CPG, and emerging business initiatives.

This is not a traditional brand marketing role.

We're looking for a business leader whose core expertise is marketing and growth, but who approaches every decision through a commercial lens. You'll be expected to own outcomes, make independent decisions, and act as a strategic partner to market leadership.

Success in this role will be measured by your ability to grow customers, improve retention, increase revenue, unlock new growth opportunities, and drive overall market performance.

What You'll Be Responsible For

Own Market Growth & Performance

Lead market growth strategy across UAE and Kuwait
Drive customer acquisition, retention, engagement, and revenue growth
Own demand generation and customer growth performance across all channels
Identify growth opportunities and prioritize initiatives with the highest commercial impact
Act as a key business partner in driving overall market performance

Lead Commercial Growth Initiatives

Launch and scale new growth channels, partnerships, and business opportunities
Support expansion initiatives across subscriptions, retail, CPG, and future business verticals
Identify and execute strategic partnerships that drive customer and revenue growth
Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance

Build High-Impact Marketing & Growth Strategies

Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels
Optimize marketing investments through rigorous performance analysis and ROI management
Continuously improve CAC efficiency, retention, LTV, and revenue contribution
Ensure marketing efforts directly support business growth objectives

Own UAE Market Representation

Serve as Calo's on-the-ground commercial owner in the UAE
Build relationships with partners, agencies, vendors, and key stakeholders
Represent the business locally and provide market intelligence, customer insights, and competitive analysis
Act with a high degree of ownership and autonomy in market decision-making

Drive Data-Led Decision Making

Analyze customer behavior, growth trends, market opportunities, and competitive dynamics
Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes
Use insights to inform strategic decisions and resource allocation

Leverage AI & Modern Growth Practices

Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision-making
Champion innovative growth practices and scalable operating models
Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance

Cross-Functional Leadership

Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams
Align growth initiatives with broader company objectives
Lead agencies, external partners, and cross-functional projects from strategy through execution

What We're Looking For

Experience

8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
Strong B2C experience is required
Experience scaling consumer-facing businesses in high-growth environments
Proven track record of driving measurable customer growth, retention, and revenue impact
Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics

Commercial & Leadership Capabilities

Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance
Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns
Experience launching new channels, products, partnerships, or business initiatives
Ability to operate independently and make high-quality decisions with limited oversight
Strong analytical mindset with exceptional problem-solving skills
Excellent stakeholder management and cross-functional leadership abilities

Market Experience

GCC experience is highly preferred
UAE market experience is strongly preferred
Kuwait market exposure is a plus

Who Will Thrive Here

You are:

Commercially sharp and business-minded
Obsessed with growth and performance
Highly autonomous and ownership-driven
Fast-moving and execution-oriented
Strategic without being overly theoretical
Data-driven and analytical
Comfortable with ambiguity and scaling challenges
Collaborative, low-ego, and impact-focused
Someone who naturally thinks like a General Manager, not just a marketer

Want to Gain Extra Points?

We’re not looking for cookie-cutter applications. Surprise us.

Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.